Young, rich Indians rev up Lamborghini and Mercedes-Maybach sales
Young, rich Indians rev up Lamborghini and Mercedes-Maybach sales
NEW DELHI, March 21 (Reuters) - Lamborghini and Mercedes-Maybach plan to expand in India as a growing tribe of young, rich Indians splurge on super luxury cars, driving their sales to record levels.
Italian supercar maker Lamborghini, fresh from a year of record sales, is exploring a fourth showroom in India, while Mercedes-Maybach sees the country as a potential top-five market by sales, company executives said.
"India, for us, is an asset ... there is a huge potential for the future. There is the idea of having maybe a fourth dealership but this is still something in the early stages," Lamborghini's Stephan Winkelmann told reporters at a virtual roundtable.
The optimism is driven by "a change in generation" in the country with "momentum from younger customers", he said, adding that the average age of a Lamborghini buyer in India is below 40 years - making it the youngest market after China.
"You have a lot of startups in India which are very successful. You have very young, high net worth individuals which are stepping into this type of car. So this is positive for us," he said.
