Bengaluru: Hyundai India issued an official  statement in response to a call by Indians to boycott the South Korean brand for supporting the liberation of Kashmir. 

Hyundai's social media accounts in Pakistan called for 'Kashmir's freedom' on Sunday. Taking to Twitter and Facebook, Hyundai Pakistan marked 'Kashmir Solidarity Day' on February 5 and urged people to remember the 'sacrifices' of Kashmiri brothers and sisters.

The caption read, "Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom." On Instagram, a similar post was shared with a slightly different caption reading, "Praying for the liberation of our eternally beautiful Kashmir today and always."

Hyundai has decided to brazen it out. Hyundai Pakistan Instagram still has this pro-terrorism poster which is a call to violence. It shows stone pelters who got funding from Pakistan through hawala to spread violence and terror. Would South Korea approve this? #BoycottHyundai pic.twitter.com/qLT4IwIiax

— Aditya Raj Kaul (@AdityaRajKaul) February 6, 2022

Official Statement from Hyundai Motor India Ltd: 

"Hyundai Motor India has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism."

The official statement also added that “The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country. India is second home to the Hyundai brand and we have zero-tolerance policy towards insensitive communication and we strongly condemn any such views”.

“As part of our commitment to India, we will continue our efforts towards betterment of the country as well as its citizens”, the statement further added.

Hyundai Motor India Limited (HMIL) was formed on 6 May 1996. During the entry of Hyundai in 1996, fellow South Korean Daewoo had entered the Indian automobile market just three years before, while Ford, Opel and Honda had entered less than a year back. Hyundai's first car in the country, the Hyundai Santro was launched on 23 September 1998 and was considered a success. It became the second best-selling car in the country in 2000.

Hyundai Motor India Limited is currently the second-largest auto exporter from India.